I'm Ankit Trehan, founder of Retrofume — a brand identity and rebrand studio. I don't pitch, I audit. Every project starts with one specific, verifiable flaw in your current identity, not a generic sales deck. That discipline comes from my other background: operations, systems that survive rollout, scale, and real-world use, not just launch day. One project at a time, full attention, not a fraction of it.

You'll probably want to work with me if:

• You've outgrown your existing identity and know it, but can't articulate why it's not working.

  
  

• You want the one specific thing that's broken, not a 40-slide deck full of "brand fingerprint" language.

  
  

• You're scaling and need the identity to hold up under that, not just look good in a pitch.

  
  

• You'd rather work with someone who pushes back on a bad instinct than one who just executes it.